When you already have a highly successful online dating service – with over 20 million registered users – what do you do next?
For Mate1.com, the answer was to undertake an ambitious technology overhaul to bring matchmaking to the next level. At the same time, they hired me to design a new UI with the challenge: How do you get members to build the confidence to keep coming back? Just as importantly, how do you get them to create the kind of rich profiles that will attract good matches?
I worked with their team in an intensive workshop to analyze their business, brand, and user goals. Then I developed a detailed wireframe specification with what we think are some very innovative solutions – always with an eye to quick feedback and consistent, simple structural model. Aspects of the new UI launch shortly on Mate1.com. A new site, eDate, is intended to work for an even broader audience, including people who are skeptical of online dating and who need to see progress in order to keep at it. Stay tuned for the launches.
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