The iPhone is so sexy (and indispensable – I keep mine with me 24/7) that everyone wants to do The Next Great Thing. But the Truly Great Thing about the iPhone is that you are able (or should be able) to use any app without learning it, or even really thinking about it. In my case, I have all these crazy French-language apps that drove me crazy trying to learn them. The designers were just trying to be original.
What if you were an ambitious startup offering high-quality, licensed news video from leading media companies around the world? Your content is searchable by topic, language, and location (using Google maps). Find a video you like? You can locate videos from the same region.
This was the problem MediaScrape™ in Montréal asked me to address. The answer is a simple UI with standard icons and menus, using all the standard love-’em-or-hate-’em iPhone conventions. It’s still in development, so I can’t send you to the App Store. Yet.
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